IF/THEN Initiative Announces New Partnerships

Lyda Hill Philanthropies’ IF/THEN® Initiative marked International Day of Women and Girls in Science (Feb. 11) with Hollywood style and East Coast flair.

The nonprofit focused on encouraging and empowering girls to pursue STEM (science, technology, engineering, and mathematics) careers announced two new partnerships: 

·Hello Sunshine, Reese Witherspoon’s media production company

·And, the Museum of Science in Boston

Hello Sunshine

Witherspoon’s company and IF/THEN will co-produce and influence culturally relevant and impactful content centered on women. 

The move allows Lyda Hill Philanthropies (LHP) to expand its reach into the entertainment space, where groundbreaking, high-quality storytelling can have a profound impact on inspiring young people to pursue education and careers in science, the partners announced.

Museum of Science

LHP is gifting to the museum the IF/THEN® Collection, the largest free digital library of photos and videos celebrating diverse, contemporary women in STEM. The collection, valued at $20 million, is expected to reach 80 million viewers during the next five years.

The gift is a continuation of LHP’s longstanding dedication to supporting museums, science centers and other learning institutions that foster an appreciation and understanding of science for attendees of all ages, especially young people and children who may experience their first taste of science in their facilities.

The museum will also receive a $1 million grant to further support the collection’s growth and distribution. 

Museum leaders plan to leverage the collection to advance its mission to inspire a lifelong love of science in everyone.