Family-led businesses from the United States and Japan have announced plans for a mixed-use development to be built at the former Valley View Mall site, marking the most concrete progress since the shopping center was demolished in 2023.
Three local real estate families — Beck, Frankfurt, and McNutt — alongside Japanese companies Toyota and Panasonic, revealed plans to transform four acres of the long-vacant property into Premier at Dallas Midtown, a development bringing together five stories of luxury apartments above 13,500 square feet of ground-floor retail.
After Beck Ventures acquired major portions of the Valley View property in 2012 with the goal of turning the aging mall into a walkable urban district, progress slowed for years amid zoning complexities, infrastructure requirements, and broader economic shifts.
Through Prime Life Technologies, or PLT America, Japanese companies Toyota and Panasonic collaborated with Beck Ventures and Anthem Development to bring about the first phase of the Dallas Midtown project.
“We particularly targeted overseas equity to serve as the ideal equity partner for Dallas’ International District,” said Will McNutt, president of Anthem Development, in a statement.
Scott Beck of Beck Ventures attributed the milestone to the financial partnerships made with NexBank, Toyota, and Panasonic and the cooperation of city leaders.
“We finally have alignment with City Hall and with the city council members,” Beck said.
The developers are confident that market rent will appeal to a variety of residents, including young professionals who might otherwise pay higher rent in areas such as Uptown. While the apartments at Premier at Dallas Midtown are “not necessarily workforce housing by design,” said Beck, “they’re not … unaffordable either.”
Anthem Commercial Construction, another arm of the company, is slated to manage the project.
“This development reflects our ongoing commitment to building high-quality communities that create value for our partners, residents, and the neighborhoods we serve,” said Ross Frankfurt, CEO of Anthem Development.
While earlier delays generated skepticism among residents, the announcement of secured financing for the project was welcomed by residents living nearby. “The news is music to my ears,” said North Dallas resident Chris Roth. “It offers the clearest indication yet that the long-planned transformation of the area is finally taking shape.”
Anthem expects Premier at Dallas Midtown to open in 2027. The project represents the first phase in a long-term plan to develop the 110-acre site into a mixed-use district with housing, retail, and cultural amenities.
Author
