Jeff A. Lisle

Jeff A. Lisle joined Vista Bank as a teller in 2012. Over the past 13 years, he has worked his way up to Dallas banking center president.

“The bank took a chance on me,” he said. “And I’ve done everything I can to return that investment by helping drive growth and making a meaningful impact in our community.”

Lisle, a native of West Texas, relocated to Dallas after Vista opened its first Dallas loan production office in 2015. He initially didn’t have many Dallas connections, and credits Highland Park Presbyterian Church and his colleagues at Vista for providing him with opportunities to engage and give back.

Through Vista Bank, Lisle has contributed to the Martin Luther King Jr. Parade and Toys for Tots, as well as cooked for Highland Park Scots tailgates. He’s also supported Dallas Millennial Club STEM in the Park events, which bring hands on learning experiences to Dallas ISD students.

“There’s something special about seeing a company and a community rally around making an impact,” Lisle said, “and I’m grateful to play a small part.”

Lisle and his wife, Lara, have also put down strong roots in the Park Cities. Lara dedicated seven years to teaching at Armstrong Elementary before the couple’s daughter was born in May 2023. The family welcomed a son in March 2025, and now embrace everything the community has to offer, from holiday events to afternoons in the park.

“Being part of a community that values family and connection has made Dallas feel like home,” Lisle said.

What (or who) motivated you to get involved in the community?

A huge part of my community involvement is thanks to Vista Bank, the vision of our CEO John D. Steinmetz and our Vista Outreach program, which have each been instrumental identifying and investing in multiple volunteer opportunities. Coming from West Texas, I didn’t have many connections in Dallas initially, but Highland Park Presbyterian Church and my colleagues at Vista provided me with opportunities to engage and give back. I quickly learned that when a community thrives, everyone benefits.

What’s a fun fact that someone wouldn’t know about you?

I rode in rodeos growing up! Being raised on a cattle farm in Stamford, Texas, rodeo was a huge part of my life. I still drive a full-size truck and have a love for that world.

What was your first job and what did you learn from it?

Growing up on a farm in West Texas, my first job was hauling hay and spraying mesquite trees. Later in college, I ran a lawn-mowing and chimney-cleaning business. My biggest takeaway is that you should never stop learning and growing. Every job — big or small — teaches you something valuable if you’re willing to approach it humbly and put in the effort.

Where do you see yourself and/or your career 10 years from now?

In 10 years, I hope to be actively involved in my children’s sports and activities while continuing to build and serve within the Vista Bank family. Professionally, my goal is to keep expanding opportunities for local businesses and entrepreneurs, ensuring they have access to the financial tools and capital they need to succeed, given they drive the local and ultimately global economy.

What’s on your bucket list?

I’d love to travel to more exotic destinations and see the world — there’s so much out there to experience!

What was your toughest business or personal challenge?

The sudden loss of our former Dallas Market President, Tony Stephenson, was a defining moment for me. He was a mentor, a friend, and someone I deeply respected. Stepping into a role where he had left such a strong legacy was an honor, but also a tremendous responsibility. The circumstances presented a professional opportunity, but filling his shoes was nearly impossible. Especially in the beginning, but even through today, I lean on the values he instilled in me — hard work, integrity, and resilience — to navigate the transition and ensure I was delivering for our team and clients. 

How do you motivate yourself and others?

I remind myself and my team that hard work beats talent when talent doesn’t work hard. No matter where you start, success comes down to consistency, effort, and perseverance.

What was your “lightbulb moment” that led you to your career?

People. Throughout my life, mentors and colleagues have invested in me, and that has shaped my career. Seeing the impact of strong leadership inspired me to do the same for others.

What would you tell an 18-year-old you?

Just keep pushing, never give up. Every challenge is an opportunity to grow, even if it doesn’t seem like it at the time.

If you could buy a book (or rent a movie) for your neighbor, what would it be and why?

The Ruthless Elimination of Hurry by John Mark Comer. A friend and mentor recommended it to me, and it’s completely changed how I view work, life, and balance.

What advice do you have for other young professionals?

You only get one shot. Make every day count. Show up, work hard, and take advantage of every opportunity that comes your way.