Cattle Baron’s Underwriting Party Spurs Anticipation

In appreciation of the sponsors and donors who help make Cattle Baron’s Ball the largest single-night fundraiser benefitting the American Cancer Society, the Sept. 5 underwriter party featured its loyal crowd, ready to ‘Give Cancer the Boot.’ And the fundraising numbers don’t lie.

Last year’s ball netted a record-breaking $5.5 million, with its 50-year cumulative fundraising prominence approaching the $100 million mark. It’s fitting this year’s headliner, megastar Carrie Underwood, has record sales reaching a parallel stratosphere.

Party guests showed up in stylish western wear only seen in Big D, reminding onlookers that Dallasites mastered the country-western aesthetic long before the rest of the world caught on. While cowboy chic fashion garnered mass appeal with Beyonce’s country-inspired album, Cowboy Carter, let’s be frank – Dallas’s iconic styles blaze ahead of the trend’s emulators. Texas style, abundantly displayed at CBB events, remains unmatched – with Dallas fashion elites donning custom-made cowboy hats, boots, bolo ties, belt buckles, and suede fringed jackets.

The underwriter party was held at the swanky Hôtel Swexan, a new Harwood District luxury hotel developed by the family-owned and Dallas-based global real estate firm, Harwood International. The hotel’s portmanteau, inspired by Harwood International founders’ multi-generational Swiss-Texan heritage derives from the hotel’s tagline – ‘Swiss hospitality meets Texan charm’.

Jacquelyn (Jacque) Wynne, a longtime supporter of CBB, called the Sept. 5 evening, “a perfect precursor to the Ball.”