Signage Changes Could Give UP Second-Floor Businesses a Leg Up
University Park’s City Council voted July 23 to allow more second-floor businesses to install signs in a move that could give their sales a boost.
The Council amended city ordinance to permit second-floor tenants to place large signs, similar to those displayed by first-floor businesses, on their building’s exterior. The change only applies to businesses that occupy at least half of a building’s upper floors.
Prior to the change, only second-floor businesses in special sign districts — a designation primarily for larger buildings, campuses, or shopping centers — could display large signs on the exterior of their buildings. All other second-story businesses were limited to listing their names on a directory-like placard near a building’s main entrance.
Community Development Director Patrick Baugh told the Council that businesses wanted the change, and that it might increase awareness of their services.
