20 Under 40: Holly Aldredge
Perry-Miller Streiff Group
Education: Savannah College of Arts & Design
Holly Aldredge leads the development and implementation of marketing for The Perry-Miller Streiff Group, the top producing real estate group at Dave Perry-Miller Real Estate. Her career lightbulb moment “was knowing a marketing presentation and strategy I spearheaded and designed helped the company earn business that may not have happened otherwise,” she said. While her day job allows Holly to help real estate agents showcase the beauty of the Park Cities and Preston Hollow, the foundation she started in the wake of losing her first child during a full term reminds her of what’s essential in life. One Wing Foundation raises and distributes funds to other nonprofits that provide resources to bereaved parents who have or will endure pregnancy or infancy loss. “It is important to the family that just had their third miscarriage, and to the parents who have to explain to a child that the little brother or sister they thought they were getting is in Heaven,” the now mother of two said.
Q: If we looked at your social media accounts, what would we learn about you?
A: Family and friends are the most important thing to me. I’ve learned you cannot take them for granted after losing both of my parents by the age of 29 and then our first child. Charity work and giving back to my community is also very important and close to my heart.
Q: If someone made a movie of your life, what would the title be and who would play you?
A: “Imperfectly Balanced” with Kristen Bell. I love her because she brings real emotion, rawness, but with a relatable way with some underlying humor.
Did you know?
My husband is from the Park Cities, and his families are old Dallas names. Aldredge House on Swiss was his great grandparent’s house, and Munger is his great grandmother’s maiden name.
Q: What was your first job and what did you learn from it?
A: My first job was a waitress in High School and not only did I learn to balance trays and plates without dropping them, but I also learned the value of hard work and customer service. That job that included long nights, back-breaking work, while always having to wear a smile was invaluable to me. The customer service/hospitality industry is hard and I learned to be patient, work hard, and always wear a smile.
Q: Where do you see yourself and/or your career 10 years from now?
A: I love being able to focus specifically on one team and their marketing needs. It has allowed me to be more intimate with the group and really learn the ins and outs of this high level of real estate. I hope in 10 years to continue to help this high profile and synergistic group with continued growth in the real estate market and more specifically in the Park Cities and Preston Hollow.
Q: What was your “lightbulb moment” that lead you to your career?
A: A big lightbulb moment for me was knowing that a marketing presentation and strategy that I spearheaded and designed helped the company earn business that may not have happened otherwise. Even now, I continue to be reminded of the power of print and design. There are listings that have been won partly based on marketing materials and presentation (and of course the agent’s knowledge) and to know that I helped make the agent’s job easier continues to prove to me this is what I was made to do in life.
Q: Which leadership skills were the most challenging for you to develop and why?
A: Being confident in myself has always been a struggle for me personally and professionally. I’m continuing to learn to not second guess myself and be strong in my convictions.
Q: What do you love about the Park Cities or Preston Hollow community and why?
A: Coming from a small town in Mississippi, I am drawn to the community and presence of the Park Cities & Preston Hollow. My husband grew up in University Park and running into people he grew up with, or his Father grew up with, or families his parents have known for 20+ years brings me back to the small town I love.
The architecture and details through many of these homes also remind me of my home town and the antebellum homes I took for granted. Walking through many of these properties and looking at photography as we are creating graphics and marketing materials is a wonderful reminder of history and quality throughout these beautiful communities.
Q: What is your favorite local store?
A: Honestly Park Cities Petals continues to exceed my expectations and their customer service is unmatched
Q: Where is the best place in the Park Cities or Preston Hollow for a power lunch – what do you order?
A: R+D Kitchen; The Newporter Salad
Q: If there was ONE thing that you could change or improve in the community, what would it be?
A: I love driving through Preston Hollow and the intimate neighborhoods, but I wish there were more sidewalks and more kids playing to get more sense of community.
Q: If you could buy a book (or rent a movie) for your neighbor, what would it be and why?
A: I would give a copy of “The Alchemist” because it is one of the classics, but I particularly love its sense of seeking adventure, truth, and exploration and that everything you need in life and what is most important is what is already in your backyard.
Q: If you could, what advice would you have for your teenage self and why?
A: Be patient and don’t try to rush through life. Enjoy all those little moments you can’t get back.
Q: What, to date, has been your most impressive or rewarding accomplishment in both your professional and personal life?
A: Starting One Wing Foundation and seeing the powerful impact we are making in people’s lives reminds me that what we are doing is important. It is important to the family that just had their 3rd miscarriage. It’s important to the parents that have to explain to a child that the little brother or sister they thought they were getting is now in Heaven. It’s important to the parents and grandparents who continually grieve every day. Knowing that we are providing comfort and healing makes it all worth it.
