Friends Splash Into Swimsuit Business

When Amie Raney and a friend showed up on the same vacation wearing the same swimsuit, it launched a discussion.

Raney and Kelly Bajec, both Preston Hollow residents, knew finding a swimsuit in Dallas during the offseason was difficult.

“There’s only one place to go and that’s Everything But Water,” Bajec said.

That was October 2013. The following February, Raney and Bajec were on a different vacation when they landed in Las Vegas.

The city was host to a swimwear trade show that weekend. The women, who met through their children, decided to attend.

From there, they began selling swimwear from Raney’s home.

And now, one year later, they are expanding their business into a boutique called Reveal Swimwear.

“Being moms ourselves, we kind of focus on finding suits that are a great fit, but still you felt pretty in,” Raney said. “And maybe a suit you would wear with your kids, and one you would wear with your husband, or one that’s kind of different styles.”

Raney and Bajec want to focus on bringing swimwear brands to Dallas that other stores don’t offer.

Some of those brands include Flagpole Swim and Heidi Klein.

“[Raney] and I recognized that this was a perfect opportunity to establish our own business and introduce previously unattainable resort and swimwear designers to Dallas,” Bajec said.

The store also will sell cover-ups that can go from the beach to the bar, as well as bags, jewelry, and shoes.

Even though it’s open year-round, the women are confident there’s a market for the traveling woman.

Reveal Swimwear plans to make available its space at 4603 W. Lovers Lane to host private parties. Because buying a swimsuit can be a bit of a personal or possibly awkward experience, Reveal also offers private appointments.

The store is open from 10 a.m. to 3 p.m. on Mondays, Wednesdays and Fridays, and 10 a.m. to 4 p.m. on Saturdays, or by appointment.

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