Celebrity Bakery Gets ‘Re-Frosted’
What does that mean, you ask? We talked to new CEO Brian Livingston, who took over in October, to find out more:
“It was very clear that the brand was still loved by the community, and people were upset by the shape it was allowed to get into,” he said.
Specifically, he pointed to elements such as customer service, quality of food, and freshness that needed to be revamped.
“Guests clearly told me what was wrong,” he said.
So the store underwent a bit of a physical makeover as well, to match upgrades to the quality and service. The space is still pink, but maybe a little softer. The upstairs seating is now more open and closer to the original layout, he said. Baked-goods displays in the front of the store have been redesigned to inspire “sensory overload.”
“I’ve had people come up to me and thank me for bringing it back,” he said. “We still have a lot of work to do.”
He’s also planning to take the menu itself back closer to the original, but keeping the classic chicken salad, tea, and sugar cookies — and making sure they’re as fresh as possible.
“I’d be run out of Dallas if I changed that,” he joked. “We’re not claiming to be perfect. My goal is to get the brand back to what everyone remembers.”
He plans to revamp the Preston and Royal location next, but only after the holiday season is complete.
