What’s in a (Always-Changing, Semi-Relevant) Name?


I was driving on Lovers Lane yesterday afternoon when I spotted this bumper sticker. It’s for the 2012 Highland Park track team.

I see these stickers a lot, for every HP team. And I think they’re cool; I really do. I just have a few logistical questions.

1. Say your kid is on this team for four years running. Do you, as a parent, place the new sticker over last year’s sticker? Side by side? Buy a new car?

2. Who picks the name? Senior captains?

3. Is there any concern that this annual rebranding is hurting the Scots brand?

Again, I like it. Don’t kill me.

8 thoughts on “What’s in a (Always-Changing, Semi-Relevant) Name?

  • February 21, 2012 at 7:21 am
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    Can’t answer your questions. I don’t do bumper stickers. Outside the Bubble it is just as well others don’t know you’re from here.

    On the other hand, inside the Bubble, an HP bumper sticker on an old car may keep the police from stopping it for an “expired inspection sticker” that hasn’t expired, or other bogus reason.

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  • February 21, 2012 at 7:23 am
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    The tradition started out with the football team and it was eventually copied by the rest of the teams. Now there is exponential annual rebranding.

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  • February 21, 2012 at 8:02 am
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    I like them too. My favorite was Sole Sisters for Cross Country.

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  • February 21, 2012 at 10:18 am
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    1. Take it off and put the new one on.
    2. We always had a day or so to come up with ideas, of which the captains/coaches picked 5, which we as a team then voted on.
    3. Bradford, the Scots brand never changes, just the individual team slogan for the year. So, no.

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  • February 21, 2012 at 5:11 pm
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    I love the stickers/slogans. It’s a fun way to show team spirit, and much better than having your kid’s name on the back of the car. The slogans are also on the posters. Go HP!

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  • February 22, 2012 at 5:37 pm
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    Tasteless semi serious joke:

    Maybe next year’s bumper stickers should include the text “How’s my driving” and a phone number to the coach’s voicemail.

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  • February 24, 2012 at 3:17 pm
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    @khakijack that would be so silly!!!!!!!!!

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  • July 30, 2012 at 9:23 pm
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    thats my car haha just saw this article. I take off the old sticker and put a new one on each year. the captains along with the coach choose the slogan each year. same for football.

    go scots.

    Reply

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