My Two Cents For School Publicists

Highland Park ISD conducted seminars today for the various campuses’ publicity chairs. I can’t speak to what was covered, since I wasn’t there. But if I had been, here’s what I would have contributed:

— Photos reproduce well in the paper when they’re at least 1 MB and/or 300 dpi.
— Some contributors embed photos in an email and put a caption beneath each photo. I prefer the contributors who send the photos as numbered attachments, then give me a list of captions that are numbered to correspond to the pics. That makes it much easier to keep track of who’s who.
— If you want a photographer to be credited by name, please tell me; we’re happy to do it. If you’d rather the photos be published without a credit, that’s fine too.
— The best email address to use is [email protected] I inherited it from my predecessor, and my successor will inherit it from me one day.
— If you want my attention, don’t email or call on a Wednesday. That’s the day we send the paper to the press. On Wednesdays, I barely take calls from my wife, much less the general public.

I hope that helps. Please keep those contributions pouring in. The only reason we won’t publish them ASAP is a lack of space. When I took this job, then-editor Jason Heid told me every Park Cities resident should be able to pick up any issue of Park Cities People and see a face or name they recognize. That’s still my goal each week, and it can’t be accomplished without your help.

3 thoughts on “My Two Cents For School Publicists

  • September 1, 2011 at 5:36 pm

    Good tips, Dan. Good meeting, helpful and informative. And to the point. Love that.

  • September 1, 2011 at 8:39 pm

    Dan– what’s a 1MB or 300 dpi?
    I might have to send some pictures in and I have no idea what you are talking about.I have figured out the jpeg though.

  • September 4, 2011 at 10:57 am

    One one the girl scouts in my troop submitted information on our troop’s silver award and you never replied or printed it. She sent the information in a very organized way yet you didn’t even acknowledge it. Why? Very disappointing.


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